Since 2018, I’ve been working in collaboration with the marketing officer to build the identity of the College of Arts and Sciences. Based on the following mission statement, I aimed to modernize CAS visual identity, introducing new bold layouts and photographic styles, that make the promotional materials clean, proud, and relevant.

“The College of Arts and Sciences is the intellectual heart of the University of South Florida. We are a community of teachers and scholars united in the belief that broadly educated people are the basis of a just, free, and prosperous society. By focusing on the big questions facing all of humanity, we prepare students for successful, socially responsible personal and professional lives. By conducting innovative, interdisciplinary research and scholarship, we advance knowledge in ways that prepare us to address complex social and scientific problems and enhance the quality of life for people and communities”.

Project worked at the University of South Florida.