Inspired by the target audience, the students, I decided to create a modern, clean, and playful brochure to promote the College’s programs. For this project I worked on two different formats: digital and print. For the digital version, I created a series of master pages in InDesign based on the information that most programs usually share when recruiting students. The design of the print brochure is a modular layout in which each block has a designated use. I created multiple layouts within these blocks with the idea that as the information varies from program to program we could easily switch the blocks within the design and adapt to different needs.

Thank you to all the USF students and faculty who let me photograph them for this project.

Project worked at University of South Florida.