The mission of the USF Botanical Gardens is to promote environmental conservation and education through their programs and events. Connecting with the plant lovers community, sharing a passion for nature, and participating in initiatives to protect and preserve our botanical heritage. Our aim was to create a suite of assets and templates that reflect this mission — developing a warm, welcoming, and distinctly recognizable identity that resonates with the community while honoring the University’s guidelines.

Project worked at University of South Florida.